Then they describe how if the black man dons a suit, people will help him as much as the others. Doing things the same old way is not often best. I'll be eager to read any book they produce. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. Gneezy and List's pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play.
Publisher's Weekly Review Gneezy and List, economists at U. They all went to public schools. Visit the Amazon book page to look inside: To view more of John Lists' publications, visit his site:. The authors have presented some of their experiments and findi I had chanced upon this book during one of my book hunting trips. To begin with, pioneering economists such as Amos Tversky and Daniel Kahneman introduced controlled lab experiments among other things into the fold.
The book gives an overview of some of the questions that were tackled by Gneezy and List, some of them in areas that you would not expect in an economics textbook: how do you make sure that parents will be in time to fetch their children at daycare, what are the determinants of discrimination, to what extent are differences between male and female behaviour due to nurture rather than nature, is there any proven way to help very young children from vulnerable family backgrounds, is it even possible to save teenagers living in poor and violent neighborhoods, how can we motivate people to donate more, etc. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. Though still in its infancy, the study has already yielded some very interesting results; and given that the researchers intend to follow their experimental subjects throughout their lives, the study should help shed a great deal of light on just what approach to early childhood education is most effective. Lo and behold, people help the women more than they do the men, but people really don't help the black man 30% response rate vs. We can then structure incentives that can get people to move mountains, change their behavior--or at least get a better deal. What do you think of your neighbor in Scenario 1? And I trade goods at the market. There are chapters that talk about different kinds of field experiments that have been done by this author or by others subscribing to this rejection of status quo, in the Another book in my reading on behavioral economics.
We'd have an awful lot less government!!! But what fascinated me--and what I find exciting! List is the Homer J. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. Uri Gneezy and John List are revolutionaries. You see your neighbor carrying a large bag of soda cans to the recycling center. Being familiar with this literature, the authors oversell their own results, and at the end of one of the chapters, they seem to endorse a few programs without having seen the results essentially falling prey to one of their main criticisms of policy makers. This is written as pulpy pop-science economics. The authors helped establish the field of behavioral economics, which was pretty much ignored before they began their careers.
The average woman will compete more than the average man if the right cultural incentives are in place. Understanding what incentives can bring about the desired change in behavior can be helpful to governments, schools, charities and businesses. Two revolutionary economists believe it can. Their revelatory and startling discoveries about how incentives really work are both groundbreaking and immensely practical. To test effective fundraising, List advised a charity to let people give once and choose not to be contacted again.
It will not disappoint you, and, if you are a policy maker , a manager or a social worker, you will find ideas that you may want to apply. The ultimate goal is to challenge assumptions and learn through observation which incentives or disincentives apply in specified situations. The authors'lucid, engaging exposition of thought-provoking research spotlights some of our more perverse promptings--and their underlying logic. You buy each other drinks and have an interesting conversation. Makes me want to dig up the actual research papers instead. Specifically, economists applied their intellects to the human world, and developed abstract models to explain and predict the unfolding of economic events. In a test in Chicago, the scholars showed that when a wheel chair bound person showed up for an auto repair, the bill was higher than it was for a non-handicapped person.
They test us, decide that some of us are risk-averse, for example, and fail to maximize our monetary gains, and therefore are irrational. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why. Next would be their experiments in the public schools of Chicago. The authors explain that in such a setting, where 50% of children drop out of school before graduating, they have no intrinsic motivation. It is that and more.
In doing so they paint a picture of the future of research, knowledge, and problem solving which is inspiring. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works. Reading this book will give you a bigger and broader perspective of the world and give you new things to think about. But, I'll just give you this link to an article about one of the authors. An immediate vs a delayed gratification or thank you! A proposta do livro é entender que os seres humanos reagem, muitas vezes, de forma completamente diferente do que é esperado, contrariando a sabedoria popular e à teoria econômica também. Instead of relying on assumptions, we can find out, through evidence, what really works. However, the laboratory approach is not without problems of its own.
Gneezy and List have been practicing this approach for upwards of 20 years now, and in this time they have helped shed light on everything from how to decrease crime rates; to how to improve school success; to how to encourage more charitable giving; to how to promote healthy living and decrease obesity; to how to set prices on products so as to maximize profits ; to how to understand and limit discrimination to name but a few lines of research of theirs. Uri Gneezi e John List, autores do livro, aparecem com frequência em outras obras quando se trata de ciências sociais e comportamentais. Other research suggested that external moti This book has some fascinating reports on K-12 edu research, among other things eg, many people assume that males are naturally more competitive, but field-studies performed in a female-dominated society showed its females to be more competitive than its males. Scenario 2: Your town has changed its policy. The more interesting chapters are on the differences in the competitiveness between men and women and how this is to a large degree a product of the societies in which people live. Uit veldexperimenten rond discriminiatie: gehandicapten werd gemiddeld 30% meer in rekening gebracht voor auto-reparatie dan niet-gehandicapten. Outro ponto alt Há tempos na minha fila de leitura e me arrependo de não ter lido antes.